Introduction to Digital Marketing

Course Overview

This beginner-friendly course introduces participants to the fundamentals of digital marketing and how it differs from traditional marketing methods. It explores the shift from offline strategies like print, radio, and TV advertising to online strategies powered by the internet, social media, and mobile technology.

Learners will gain a clear understanding of what digital marketing is, why it has become essential in today’s business world, and how it offers more measurable, cost-effective, and targeted results compared to traditional marketing. The course also highlights the various channels of digital marketing, including social media, email, websites, and search engines, giving participants a solid foundation for deeper exploration in future studies.

Learning Outcomes:

By the end of this course, participants will be able to:

1. Define digital marketing and its importance in the modern marketplace.
2. Identify the key differences between digital marketing and traditional marketing.
3. Recognize the main channels used in digital marketing.
4. Understand the advantages and challenges of both digital and traditional approaches.
5. Appreciate how businesses integrate digital strategies with traditional methods.

Who Should Enroll:

1. Students and beginners curious about marketing
2. Entrepreneurs and small business owners
3. Professionals transitioning from traditional to digital marketing
4. Anyone seeking a basic understanding of marketing in the digital age