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During a recent consultation with a client, I realized a common misconception that many business owners still hold which is the belief that one ad campaign is enough to make people buy from them. A single ad campaign can generate…
When Tomi launched her fashion brand, things went really well from the start. Her designs were elegant, and her marketing was consistent. Sales came in steadily, and her community kept growing. As her brand gained attention, something interesting happened. Customers…
When Anita launched her furniture showroom, she was determined to make it stand out. She had invested time in designing elegant packaging, crafting a logo, and planning her product photos. Her Instagram page looked flawless, with well-written captions describing the…
When Sarah launched her cleaning service, she was full of excitement and big dreams.She printed flyers, opened an Instagram page, and even got a few clients through friends. But a few months later, the excitement began to fade. Calls slowed…
I had a conversation with a client, who runs a small but growing cleaning agency. She told me something I think every business owner will relate to. She said, “I thought hiring would make my life easier. Instead, I ended…
I was having a conversation with one of my clients and mentor recently, and she opened up about her struggle with hiring. She runs a growing fashion retail business in Lagos. When she first started, she had just one admin…
